By joining the Google Partners program, you get access to the training, support, and resources to set your clients up to succeed and help your company grow and stand out in the industry.
Become a partner by signing up with your company’s Google Ads manager account.
Join Google Partners
Access benefits designed just for you
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Education & Insights
Enhance your product knowledge and stay on top of industry trends.
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Access & Support
Get technical support and product resources to bolster client success.
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Recognition & Rewards
Showcase your expertise and get rewarded for your achievements.
Education & Insights
| Education & Insights | Member | Partner | Premier Partner |
|---|---|---|---|
| Product education & certifications Build product knowledge and earn certifications on Skillshop; expand Google Ads expertise through livestreams and on-demand training. | |||
| Customised account recommendations Get tailored recommendations to help improve your clients’ Google Ads campaigns. | |||
| Annual industry report Discover insights, analysis and industry trends from Google to help inform business decisions and campaign strategy for clients. |
Recognition & Rewards
| Recognition & Rewards | Member | Partner | Premier Partner |
|---|---|---|---|
| Competitions & rewards Google Partners Rewards quarterly challenges can help inspire and motivate teams to build on their expertise — and drive success for your company and clients. | |||
| Promotional offers Promotional offers allow you to give your new clients’ advertising budgets a boost with Google Ads credits. | |||
| Partner badge The Google Partner badge shows that you have the latest Google Ads expertise, while helping you stand out to clients and the industry. | |||
| Directory Get discovered by advertisers searching for companies like yours through the Google Partners directory. | |||
| Premier Partner Awards The annual Premier Partner Awards celebrate excellence in digital marketing and showcase Premier Partners who helped clients find success with Google Ads. |
Access & Support
| Access & Support | Member | Partner | Premier Partner |
|---|---|---|---|
| Google Ads support Discover how to get the most out of Google Ads and find the support you need with the Google Ads Help Center. | |||
| Executive experiences (Invitation only) Premier Partners executives attend Google events designed for them. Experiences include executive roundtables with sales and product leadership, tailored business coaching, and thought leadership content. | |||
| Dedicated account support (Invitation only) Dedicated strategic and sales support for most Premier partners, based on market and business size. |
Discover three tiers of partnership
The Google Partners program offers three tiers of participation — Member, Partner, and Premier Partner — each with its own comprehensive set of benefits and opportunities to further deepen your relationship with Google.
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Member
Get access to a range of standard benefits, which enable you to grow, further develop your Google Ads skills, and help your clients succeed.
How to become a Member
Sign up for the Google Partners program with your company’s Google Ads manager account. -
Partner
Develop a deeper strategic partnership with Google by becoming a Partner and earning the Google Partner badge.
How to become a Partner
Sign up for the program and meet our Partner requirements (Performance, Spend, and Certifications). -
Premier Partner
Our Premier Partner tier is reserved for the top 3% of participating companies each calendar year* — making it the most exclusive tier of the program.
How to become a Premier Partner
Sign up for the program and meet our Partner requirements (Performance, Spend, and Certifications) to be among the top 3% of Partners.
*Evaluation of Premier Partner eligibility is relative to how other companies are performing in a given country. Evaluation is approximate, may vary by country, and is completed on an annual basis. Premier Partner status may not be available in all countries.
The value of the badge
With the Google Partner badge, you’re able to showcase your Google Ads expertise to clients and stand out in the industry.
Browse Premier Partners
A partner program designed for real results
“One thing I really value is that the Google Partners program brings our agency helpful resources, such as advanced product trainings, insights reports, and product certifications that align with our vision for our staff and customers... Candidly, Google is one of the best partnerships we have.”
Justin Hayashi, Co-Founder and CEO, New Engen
“At Merkle, innovation is a key driver of our campaigns and success. Without our Premier Partner status, we wouldn’t have access to the many new approaches that we are able to test to deliver world-class solutions to our clients.”
Lars Postmus, Product Lead, Display and Video, Merkle
“Being able to reference the Premier Partner badge gives us credibility. The badge validates that we have expert-level Google Ads product knowledge and access to special training, support, and insights — whether it’s current customers we’re helping expand their digital marketing, or a prospect.”
John Adams, Strategic Partner Business Development, ChannelAdvisor
“In this fast-changing digital space, we must adapt our business regularly. The Google Partners program supports our efforts to drive customer success, by providing access to industry, product, and Search insights that we can then package to our customers.”
Matthew Glickman, Co-Founder and Executive Vice President, SearchKings
“Being a Google Partner gives us the power to be more proactive with our clients, who value it because they know we’re one step ahead of the competition.”
Virginia Dendi, CEO and Founder, Vivi Marketing
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Join the Google Partners program today
Grow your Google Ads skills, help your company stand out, and drive results for your clients.
Sign up with your company’s Google Ads manager account.
Join Google Partners
Frequently asked questions
Is the Google Partner Program right for my business?
The Google Partners program is designed for advertising agencies and third parties that manage Google Ads accounts on behalf of other brands or businesses.
The program is active in over 60 countries and is available in 43 languages. It offers thousands of Google partners strategic benefits focused on education and insights, access and support, and recognition and rewards. There are three tiers of participation – Member, Partner, and Premier Partner – each with its own comprehensive set of benefits and opportunities to further deepen relationships with Google. Learn more about the tiers and benefits by visiting the Benefits of the Google Partner program page.
What Is A Google Partner?
Advertising agencies and third parties that manage Google Ads accounts on behalf of other brands or businesses can participate in the Google Partners program. Google Partners are companies who are participating in the program and who have met the 3 Partner requirements categories of Performance, Spend and Certifications. View the detailed requirement categories and thresholds for each category by visiting the How to become a Google Partner or Premier Partner help page.
How do I become a Google Partner?
To become a Google Partner, your company must join the Google Partners program and then meet the 3 requirement categories of Performance, Spend and Certifications. The Partner requirements are checked on a daily basis. View the detailed requirement categories and thresholds for each category by visiting the How to become a Google Partner or Premier Partner help page.
Becoming a Google Partner means that your company is recognized for your Google ads expertise; maximizing campaign success for your clients, driving client growth by maintaining clients’ campaigns, and demonstrating Google Ads skills and expertise with certifications. Get step-by-step instructions on how to sign up for the program by visiting the Sign up for Google Partners help page.
What are the requirements to become a Google Partner?
To become a Google partner, there are 3 requirement categories that need to be met to earn the Google Partner badge and become a Google Partner: Performance, Spend, and Certifications. The Google Partner requirements are checked on a daily basis. View the detailed requirement categories and thresholds for each category by visiting the How to become a Google Partner or Premier Partner help page.
How much does it cost to become a Google Partner?
There is no cost to join the Google Partners program. Get step-by-step instructions on how to sign up for the program by visiting the Sign up for Google Partners help page.
What is a Google Premier Partner?
Google Premier Partners are top performers that meet the Google Partner requirements and are in the top 3% of participating companies within a given country (determined annually).
What are the requirements to become a Google Premier Partner?
Companies need to meet the Google Partner requirements and be in the top 3% of participating companies within a given country (determined annually) to become a Google Premier Partner. View the factors that determine the top 3% performers by visiting the How to become a Google Partner or Premier Partner help page.
How Do I Get A Google Partner Badge?
There are 3 requirement categories that need to be met to earn the Google Partner badge and be a Google Partner: Performance, Spend, and Certifications. The Google Partner requirements are checked on a daily basis. View the detailed requirement categories and thresholds for each category by visiting the How to become a Google Partner or Premier Partner help page.
